Content MarketingWe help you to inspire your customers with exciting content that adds value to your product, service, brand or message. The right choice of topic, research, preparation, distribution and measurement will enhance your brand awareness, grow your customer base and drive your revenues.
Only the best is good enough for our clients. That’s why we developed content marketing excellence for you. Our strategy entails six crucial steps for successful content marketing:
- Planning – definition of objectives, preferences and KPIs
- Research – opportunity verification through onpage analysis, offpage analysis and social media analysis
- Concept – summary of the research findings, as well as production and marketing guidelines
- Production – economical and scalable production of your content for publication on your platforms
- Seeding – marketing your content on owned media (own website, blog, newsletter), earned media (blogger, influencer, editor) and paid media (as placement in search engines and social media)
- Analytics – continuous performance monitoring through onpage analysis, offpage analysis and social media analysis to fine-tune production and marketing